Monday, February 3, 2014


No money to spend on ad goods!
Hello Everybody! Autumn the Puppy here with today's Sunday Funnies. Today is February 2, 2014; and Waxy Dragon has already presented our annual Groundhog's Day Classic; but I'm here to talk about the "Big Game", aka: the Super Bowl.
But more specifically, advertising.

Now advertising is a part of life. Some commercials are better than others, although I will be the first to agree that while they might help foot a network's expenses, everyone would like to see more show and less ads.

But advertising is world wide. Unfortunately, not all the advertising campaigns and gimmicks of one part of the world always work in another.
For example:

China, part of the Global Market
Kentucky Fried Chicken's classic slogan of "Finger Lickin' Good" did not translate well when the company tried to break into the Beijing (China) market. I doubt anyone was willing to go into a restaurant where the slogan translated into "We Eat Your Fingers".

But chicken isn't the only product that needs a better translation. Coca-Cola, depending upon how you say it in Chinese, is either "Bite The Wax Tadpole" or "Female Horse Stuffed With Wax"; neither of which are very yummy for a drink.

Pepsi had it a little easier in China though. Their 1960's slogan "Come Alive! You're In The Pepsi Generation!" translated into "Pepsi Brings Your Ancestors Back From The Dead!"; which did put them well ahead of the zombie craze we currently have in today's entertainment industry.

That brings us to the classic General Motors' brag about "Body By Fisher" when describing their cars, which translated into Belgium as "Corpse By Fisher"!

The risk of a bad ad campaign!
The Green Giant Company's mascot is a highly recognized symbol of the vegetable company, but unfortunately his name translates in Arabic as "Intimidating Green Ogre". Then again... giants, ogres. Have you ever seen the two side by side long enough to be able to tell the difference? I haven't, because if I see either one, I'm running away as fast as my four legs can go.

A lot of time and effort does go into advertising campaigns and slogans, so you do have to give the people who work on such things some credit, which is one of the reasons why even non-football fans watch the Super Bowl every year.

But for those of you out there who might not understand the game, we close today with a very special classic. Courtesy of YouTube, Andy Griffith's What It Was, Was Football.

Take care everyone, and please be back here next weekend for more Sunday Funnies!--Autumn the Puppy (the above) and Waxy Dragon (Groundhog's Day post below).

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